AI to Transform Your Business
There are a lot of fancy terms floating around out there that make AI seem inaccessible to your average person - I’m looking at you, “prompt engineering”. While this view might get me banned from my AI practitioner community, the reality is if you’ve ever instructed anyone to do anything and you’ve ever typed text into a box on a computer screen, you are more than qualified to see great impact from readily available AI models such as ChatGPT or Claude.
My approach is to make AI very accessible and approachable by anyone in your business. I demonstrate a range of use cases, from very simple to very complex, helping people understand that they don’t have to be technical or have an engineering degree to benefit from this technology. The beauty of it is that anyone can use it to make themselves more efficient, expand their capabilities, and eliminate some of the work that has historically drained energy from them.
I take a light-hearted approach and want to make sure anyone attending my sessions gets hands-on with the AI and laughs a bit along the way. The intent is to inspire curiosity that they bring to their work to find ways to use AI to complement their professional superpowers.
Rick’s AI Training Philosophy
AI Implementation Playbook
Phase 1: Team Member Upskilling
Train functional team members on generative AI with the intent of them integrating it into their daily workflows to increase productivity
Phase 3: Automation Audit & Implementation
Identify systems and tasks that are candidates for automation to enable efficiencies and new capabilities in a short timeframe
Phase 2: Business-focused Agents
Create AI agents that incorporate your business context to address specific needs (e.g. onboarding, content creation, etc.)
Unlock Valuable Insights with AI-Simulated Focus Groups
How it works…
1
Client Input
Client provides input on optimal panelists, whether in a B2B or B2C context
Why use AI for focus groups?
AI provides an efficient, cost-effective way to gather information to inform decision making. By simulating multiple focus groups on the same topic, you can narrow down options for further exploration and even identify opportunities that you had not previously considered.
Because today’s AI Large Language Models (LLMs) are trained on billions of pieces of data, they are capable of providing input from the perspective of your target audience because they’ve been trained on large swaths of data related to your target audience, regardless of your company size or industry.
Get great insights at a fraction of the cost of commissioning a live focus group. Click the buttons below to initiate a focus group or get more information.
AI-Simulated Focus Group Pricing:
$2,500 per focus group package
(includes additional run based on one round of client feedback)
Meet Rick
Rick brings 30 years of experience in senior Marketing, Operations, & Data leadership positions at companies ranging from Fortune 100s to early-stage startups including Yahoo, Microsoft, and ChargePoint. Rick is a LinkedIn AI top voice and holds a B.S. in electrical engineering from Carnegie Mellon University and an MBA from Vanderbilt University.
Rick is constantly in search of new ways to deploy AI to make himself and others more efficient and increase capabilities in both their personal and professional lives. He has used AI to build web apps, write Python scripts to extract and manipulate data, built an entire Marketing strategy, and even created a Spanish tutoring app for his 15-year-old son so he could practice Spanish while Rick watched football. Before he sets out to accomplish any task, he asks the question: “How could AI help me with this?”
2
Panelist Selection
AI model takes customer input and defines a representative set of virtual panelists.
3
Focus Group
The AI Moderator asks questions and the AI model predicts most probable panelist responses.
4
Multiple Iterations
The focus group is run three times to maximize breadth and depth of responses.
5
Focus Group Summary
The focus group is run three times to maximize breadth and depth of responses.
6
Final Results
Summary and three focus group transcripts are packages into one comprehensive document.
