Unlock Valuable Insights with AI-Simulated Focus Groups
Why use AI for focus groups?
AI provides an efficient, cost-effective way to gather information to inform decision making. By simulating multiple focus groups on the same topic, you can narrow down options for further exploration and even identify opportunities that you had not previously considered.
Because today’s AI Large Language Models (LLMs) are trained on billions of pieces of data, they are capable of providing input from the perspective of your target audience because they’ve been trained on large swaths of data related to your target audience, regardless of your company size or industry.
Get great insights at a fraction of the cost of commissioning a live focus group. Click the buttons below to initiate a focus group or get more information.
How it works…
1
Client Input
Client provides input on optimal panelists, whether in a B2B or B2C context
2
Panelist Selection
AI model takes customer input and defines a representative set of virtual panelists.
3
Focus Group
The AI Moderator asks questions and the AI model predicts most probable panelist responses.
4
Multiple Iterations
The focus group is run three times to maximize breadth and depth of responses.
5
Focus Group Summary
The focus group is run three times to maximize breadth and depth of responses.
6
Final Results
Summary and three focus group transcripts are packages into one comprehensive document.